Baltimore Orioles
I lead marketing and advertising, driving acquisition, retention, and fan engagement strategies to increase revenue and enhance the consumer experience. My focus on integrated marketing, advertising, and brand development strengthens brand visibility and drives market growth.
Orioles City Connect
You Can't Clip These Wings.
The 2023 City Connect launch celebrated Baltimore's vibrant culture, drawing inspiration from the city's neighborhoods, street art, and local pride.
Creative Cred.
Orioles Creative Content
My Role
Marketing Director
Video by Orioles Creative Content
ART by Orioles Creative Content
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My Responsibilities: GTM Planning + Advertising & Media Planning + Performance Media Strategy + Project Management + Creative Marketing Execution + Paid Social, Search & Digital Strategy
Orioles Postseason 2023 - AL East Champs
Soak it In.
Through powerful imagery and storytelling, Soak It In. invited fans to celebrate every win, unforgettable play, and electric atmosphere at Camden Yards.
Creative Cred.
Orioles Creative Content
My Role
Marketing Director
Video by Orioles Creative Content
My Responsibilities: GTM Planning + Advertising & Media Planning + Performance Media Strategy + Project Management + Creative Marketing Execution + Paid Social, Search & Digital Strategy
Orioles Postseason 2024 - AL Wild Card Series
Be the Noise.
Be the Noise was a bold, engaging message across digital, social, and physical platforms, merchandise, and branded content. The initiative aimed to amplify fan engagement, unify the community, and elevate the team's brand visibility during the postseason.
Creative Cred.
Orioles Creative Content
My Role
Marketing Director
Video by Orioles Creative Content
POS Light Box
In-Store Marketing
Collaborative team: Marketing, Creative + Fanatics
Entrance Light Box
Window Tint
My Responsibilities: Campaign Strategy + Advertising & Media Planning + Performance Media Strategy + Project Management + In-Store Marketing + Creative Marketing Execution + Paid Social, Search & Digital Strategy