The Philadelphia Inquirer
As the audience development marketing manager, I oversee engagement marketing campaigns – including paid social media, experiential, multicultural marketing, email marketing, and special projects – aimed at building habits with the Philadelphia Inquirer’s 800k+ social followers and digital audience – focusing on non-subscriber groups.
Art by InqStudios and Inquirer Newsroom staff.
A More Perfect Union is a yearlong special project designed to examine the roots of systemic racism in America and their continuing impact through institutions founded in Philadelphia.
My Responsibilities: Product Development + Creative Planning + Project Management + Strategic Planning + Creative Marketing Execution + Paid Social, Search & Digital Strategy + Experiential Marketing
2.1m+
Paid Social Impressions
600k+
Paid Social Reach
Art by InqStudios Staff.
Bracket Jawn is The Inquirer's March Madness tournament sweepstakes and coverage campaign. Bracket Jawn was designed to reach hardcore and casual sports fans who tune into the NCAA basketball tournament every March.
Art by InqStudios and Inquirer Newsroom staff.
Reading Terminal Market Food Guide is a campaign designed to share the terminal's best foodery finds, engage readers who seek food options in Philly, and reintroduce the market post-pandemic.
My Responsibilities: Creative Campaign Planning + Project Management + Strategic Planning + Creative Marketing Execution + Paid Social, Search & Digital Strategy
200k+
Paid Social Impressions
53k+
Paid Social Reach
My Responsibilities: Legal Sweepstakes Rules + Product Development + Creative Planning + Project Management + Strategic Planning + Creative Marketing Execution + Paid Social, Search & Digital Strategy